The founder
Itty Chuvali
Founder, product and engineering
I'm Itty (Itamar). I started Noovo in early 2026, mostly because I kept losing trips in group chats and wanted to stop. Background in software engineering, with a long-standing interest in how technology shapes the way friends stay close across distance. I build Noovo from Tel Aviv.
You can reach me directly at itamar@noovotravel.com. For anything that isn't specifically for me (general support, press, partnerships), please use info@noovotravel.com so the right person sees it. I also write the articles on this site, and you can find them here.
How we work
Noovo ships in small, deliberate increments. The roadmap is opinionated. Features that don't help a real trip happen don't ship. The brand voice (warm, sleek, forward, never gamified) is consistent across the product, the marketing, and these pages, because the voice is the moat. We don't want to sound like every other app, because we don't think like every other app.
If you'd like to work on Noovo (design, mobile engineering, growth), write to info@noovotravel.com. We're open to short conversations.
Press and partnerships
For press enquiries or partnership conversations, email info@noovotravel.com.